TURKCELL 5G LAUNCH

Launch event — Türkiye’s commercial 5G switch-on
Zorlu PSM, Istanbul · April 1, 2026

Türkiye switched on 5G on the first of April, 2026. Turkcell launched it from a room with no front row — a full 360° environment where the audience didn’t watch the future. They stood inside it.

Launch Event

Istanbul, Turkiye

April 2026

INSIDE THE SIGNAL.

Türkiye’s leading digital operator wasn’t going to announce 5G with slides. The launch had to be the demonstration.

We designed it as a single immersive space: a continuous 360° LED architecture wrapping the room, the podium at its exact centre, the press seated in a full ring around it — no front row, no back wall, every attendee inside the signal. The evening opened with a bespoke AI-generated film, built through a custom high-resolution pipeline: Turkcell’s infrastructure as a living network spreading across the country.

Then the room proved it. Live 5G links to all 81 provinces at once, speed tests running past two gigabits from Erzurum to Diyarbakır. Shaquille O’Neal — the face of the campaign — live on the ring of screens. And a TOGG in Gemlik, 150 kilometres away, driver’s seat empty, driven from the Istanbul stage: 80 km/h and a U-turn, carried entirely over 5G. The audience watched latency collapse into presence.

The new products arrived last — not as slides, but as capabilities the room had just felt.