MICROSOFT — QATAR

Event identity, stage & inauguration film — launch of Microsoft’s first hyperscale cloud datacenter region in Qatar Doha · August 31, 2022

Microsoft opened its first hyperscale cloud datacenter region in Qatar with a ceremony under ministerial patronage — a corporate milestone, a national first, and one night to show a country its digital future. We built that night’s identity, its stage, and the film at its centre.

Event Identity

Qatar, Doha

August 2022

FROM QATAR TO THE WORLD.

Microsoft’s Qatar cloud region launched as Azure’s 55th worldwide, making Microsoft the first hyperscale cloud provider to deliver enterprise-grade services in the country. The launch ran under Microsoft’s campaign line Invent the Future from Qatar to the World — less a slogan than a description of what the night was meant to do.

Working as BİŞEYLER, OKYU’s founding team led the creative: the event identity, the stage, the opening film, and the inauguration film at the centre of the night.

The inauguration film carried the weight. The launch was at once a corporate milestone and a national first, and it needed one cinematic moment that could hold both at the same scale. Designed for wide-screen stage projection, the film unfolded as a single continuous movement rather than a deck of slides — the story of a country’s digital future told as one image moving through itself.

An IDC study cited at the launch projected that Microsoft, its ecosystem and its cloud customers could together generate around $18 billion in new revenue and add more than 35,000 jobs to Qatar’s economy within four years.